Press Release
DirectStuff.com Launches Its New Gift Certificate Site, www.DirectCertificates.com
Pittsburgh, PA | April 11, 2003
DirectStuff.com launches its new gift certificate site, http://www.directcertificates.com, which now offers customers a large selection of local and national merchants from which to choose their gift certificates.
DirectCertificates.com has partnered with such brand name companies as Wine.com, Sunglass Hut, Omaha Steaks, Red Lobster, Blockbuster, Nancy's Coffee Cafe and The Sharper Image to sell gift certificates online. DirectCertificates delivers both tangible and electronic gift certificates, and members are entitled to an online address book, calendar and personal reminder service.
"DirectCertificates was created to help our customers find an easier and better way to send their friends, family and associates a present -Direct! 'Give people what they want, even if you don't know what it is!™' is our motto," says Jason Wolfe, 31, President and CEO of DirectStuff.com. "The site was built with the user in mind."
"Gift certificates are an $11 billion a year business. As the economy changes, and people are looking for faster and easier ways to send someone a gift, the Internet is the perfect medium for this form of product distribution," says Wolfe.
DirectCertificates.com is the ideal tool for retailers, both off line and on, to increase their gift certificate sales. DirectCertificates.com aids merchants by offering them another vehicle by which to market their name and brand as it is part of the DirectStuff.com family; a family of properties which delivers over 250,000,000 page views and sends out over 1,200,000 direct response click throughs each month.
Companies such as Nancy's Coffee Cafe plan to benefit from this market reach. DirectCertificates "allows a company of our size to reach a global customer base, as it acts as another sales arm for our company," says Bill Leidt, Chief Technology Officer for Nancy's Coffee Cafe. "DirectCertificates.com is an integral part of our marketing plan for 2000. Additionally, it was the ease of working with DirectStuff that made this partnership so attractive. The process was simple and straightforward," said Liedt.
Providing Internet customers with a large selection of retailers, coupled with access to the thousands of active members within the DirectStuff family, DirectCertificates plans to see membership soar. The DirectCertificates Affiliate program which, "unlike other Affiliate programs, pays the affiliate for the life of the customer rather than just the first sale," says Wolfe, "will only help DirectCertificates increase its membership."
For more information about DirectCertificates.com, its merchants, membership and affiliate program, go to http://www.directcertificates.com.
About Direct Response Technologies, Inc.
Direct Response Technologies, Inc. founded in 1994, is a media and technology firm dedicated to delivering performance-based results and technology solutions to clients. Direct Response Technologies is a privately held company with offices in Pittsburgh, PA, and New York NY, owned in part by Jupiter Media (NASDAQ: JUPM). The company also operates an office in North Dakota in conjunction with the Department of Commerce of North Dakota.
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Direct Response Technologies, Inc.
412-921-6881
