Press Release
GiftCards.com Launches First Virtual Gift Program
Pittsburgh, PA | November 1, 2006
GiftCards.com has announced the launch of the world's first virtual gift card program. A division of Direct Sites, Inc., GiftCards.com has been selling gift certificates since 1999 and offering prepaid Visa gift cards since September 2004. From the beginning Jason Wolfe, President and CEO of Direct Sites, Inc. has envisioned expanding this program and being able to supply consumers with an almost instant virtual gift card.
"Based on our market research, we know there are a great number of customers whom will enjoy the ability to send a Virtual Gift on demand, which will be usable online like a Visa prepaid card. We look forward to being the first company to push this envelop," said Wolfe.
Sending an emailable virtual gift Visa account as a gift or even using it yourself on the Internet will make waves in the current growing e-commerce industry. With over $211 billion in projected online sales this year, it is not a myth that more and more people are feeling comfortable and finding the rewards of shopping from the privacy of their home. The introduction of the virtual gift account can only add to this trend and provide consumers with an easy gift idea that can be sent almost instantly. For all the procrastinators who wait until late in the holiday season to finish their shopping, sending a virtual gift card may just be the solution.
Marissa Wolfe, Vice President of GiftCards.com, replied, "The launch of our Virtual Gift is very exciting as it showcases that GiftCards.com is continuously at the forefront of the industry in terms of new ideas and bringing new products to market that meet our customer's needs. The Virtual Gift is a cutting edge program that other companies have not caught onto yet, so it is thrilling to be one of the leaders to test this product within the market space. We strive to offer our customers the best product available and listen to what they have to say which results in new products!"
About Direct Sites, Inc.
GiftCards.com, LLC is a division of Direct Sites, Inc. Founded in 1999 as a division of Direct Response Technologies, Inc and headquartered in Pittsburgh, PA. GiftCards.com provides prepaid Visa debit cards to consumers and corporations to expend as gifts, rewards, or incentives. In January 2006, Direct Response Technologies, Inc. was sold to Digital River and GiftCards.com was purchased by Direct Sites, Inc.
CONTACT:
Public Relations
Direct Sites, Inc.
866.739.4914
