Press Release
GiftCards.com Pens Deal with WildCard Systems
Pittsburgh, PA | August 23, 2003
GiftCards.com has moved one step closer to establishing a prepaid gift card program by selecting WildCard Systems as their gift card processor. GiftCards.com, a division of Direct Response Technologies, Inc. is currently the leading supplier of merchant gift certificates however it has begun to change its format and is working on offering merchants and consumers a universal prepaid gift card product.
WildCard Systems is the global solutions leader in turnkey host based prepaid cards and custom stored-value products based out of Sunrise, Florida. GiftCards.com evaluated multiple processors and selected WildCard Systems for several reasons. Jason Wolfe, President and CEO of Direct Response Technologies, Inc., felt, "WildCard Systems was aggressive with us in terms of pricing and we could not ignore that. We also found their executive management to be knowledgeable and cutting edge. We view ourselves in the same way, and wanted a similar minded partner."
GiftCards.com is eager to move forward with providing prepaid Visa brand gift cards and the new partnership with WildCard Systems will help them significantly. WildCard Systems offers superior technology as well as a secure platform for card distribution and other essential services such as a strong Web-based platform in which businesses can offer a multitude of services securely through the Internet.
GiftCards.com will now take steps in securing Visa as a partner to ensure their product is branded by a worldwide leader in the credit card industry. "The wheels are even more in motion now that we have teamed with WildCard Systems and I am confident and enthusiastic about the direction GiftCards.com is headed," commented Wolfe.
About Direct Response Technologies, Inc.
Direct Response Technologies, Inc. founded in 1994, is a media and technology firm dedicated to delivering performance-based results and technology solutions to clients. Direct Response Technologies is a privately held company with offices in Pittsburgh, PA, and New York NY, owned in part by Jupiter Media (NASDAQ: JUPM). The company also operates an office in North Dakota in conjunction with the Department of Commerce of North Dakota.
CONTACT:
Public Relations
Direct Response Technologies, Inc.
412-921-6881
